Cover image for Abby Murray

Abby Murray.

Co-founder of storyarb. Four-time founder and exited SaaS operator. The voice B2B marketing leaders trust on content.

0K+
Combined Audience
0.0K
LinkedIn followers
0K
Newsletter subscribers
0%
Newsletter open rates

About Abby.

Biography.

Abby Murray is the co-founder and CEO of storyarb, the B2B content partner she built with Morning Brew co-founder Alex Lieberman to help high-growth B2B brands turn content into trust and pipeline.

A four-time founder, she previously built and exited Mortarr, a SaaS marketplace for the commercial construction and design industry that scaled past 1,500 companies before its acquisition by Ecomedes, where she went on to serve as CMO.

She also co-founded Brick, formerly The Marketing Plant, a branding and design agency, and The Outlet, a coworking space. Between them she has a ground-level view of what it takes to build, market and scale a B2B company from zero.

Since launching storyarb in 2023 Abby has scaled the business to profitability and grown The Standard, its flagship newsletter, into a must-read for B2B marketing leaders with open rates above 60%. She writes and speaks on humanizing brands, scaling agencies as a repeat female founder, and how AI is reshaping content and marketing teams.

Abby's presence across channels.

PlatformFollowers

LinkedIn

@abbymurray

0k

Newsletter

thestandard.storyarb.com

0k

What Abby covers, and who shows up for it.

Talks About

  • Marketing
  • Building AI Products & Companies
  • Positioning & Differentiation
  • AI Strategy & Leadership
  • Content Marketing

Audience

  • Marketing Leaders
  • Founders & Entrepreneurs
  • Women in Business
  • SaaS & Tech Companies
  • C-Suite & Executives

Best for

  • B2B
  • SaaS
  • Software & Technology
  • Marketing & Agencies
  • Artificial Intelligence

Formats available.

  • Brand partnerships

    Abby brings the channel and the credibility. Social, newsletter, video, and more, running as long as the work needs..

    Channels & formats

    • LinkedIn

      • Video Post
      • Image Post
    • Newsletter

      • Dedicated Send
      • Brand Feature
  • Speaking

    Keynotes and fireside chats built around Abby's own stories, lessons, and hard-won experience.

    Formats

    • In-Person Keynote
    • Virtual Keynote / Webinar
    • Podcast Guest
    • Fireside Chat
  • Live events

    Founder summits, product launches, and closed-door exec sessions. Abby hosts the room, then brings it home to their own audience.

    Formats

    • Event Facilitation
    • Attendance & content
    • Hosting & moderation
    • Retreats & summits
    • Executive engagement
  • Ambassador program

    Ongoing, not one-off. Abby takes on a small number of brand partners per year.

    Formats

    • Brand ambassador

FAQ

Questions before you brief Abby.

How booking works, what to expect, and how we scope work with Abby.

Abby has his own rate card, and the cost depends on the format, the deliverables, and how long the engagement runs. A single LinkedIn video sits at a very different level to a nine-month ambassador programme. Send us your brief with what you have in mind and we'll come back with pricing for Abby specifically.

We move quickly. Social and newsletter partnerships can go from brief to live in about a week when the diary allows, and live dates and ambassador programmes may need a little more notice. The real constraint is that Abby gets booked up, and we deliberately limit how much sponsored work any creator runs in a given period. An audience that sees back-to-back brand posts stops trusting them, and it's your campaign that pays for that. Send us your date with the brief and we'll tell you straight away what's open.

Yes. Abby takes in-person keynotes and live event bookings internationally, with travel and accommodation costed into the engagement. If the budget or the timing doesn't support travel, he also does virtual keynotes, webinars, fireside chats, and podcast appearances.

Abby writes and produces his own content. You brief the message, the audience, and the non-negotiables, and he decides how it lands, because that judgement is what his audience turns up for.  Scope and usage rights are agreed in the contract, and you see the work before it goes live.

Usually yes. Abby  may work with more than one brand in a category over time, but what matters is how it's spaced and what's agreed. We manage that actively, with exclusivity periods and gaps between competing campaigns, so your work isn't running alongside a competitor's and neither of you is paying for a diluted message. Tell us your category in the brief and we'll be straight with you about what's already committed.

Interested in working with Abby?

Every query gets a rapid response from Abby's manager.

Similar creators.

View roster
  • Alex Lieberman, Founder/Co-FounderTop VoiceFounder/Co-Founder

    Alex Lieberman

    Combined audience

    825k

    Co-Founder of Morning Brew, Tenex and storyarb. The operator voice founders and C-suite trust on AI and business growth.

    EntrepreneurshipAI Strategy & LeadershipSocial Media & ContentScaling & GrowthAI in Go-to-Market
    View profile
  • Noah Greenberg, Founder/Co-FounderTop VoiceFounder/Co-Founder

    Noah Greenberg

    Combined audience

    47k

    Co-Founder and CEO of Stacker. Bootstrapped past $10M. The marketer's guide to what comes next with AEO.

    Content MarketingAI Search & GEOScaling & GrowthMarketingFounder Stories
    View profile
  • Louis Grenier, ConsultantConsultant

    Louis Grenier

    Combined audience

    50k

    Founder and author of Stand The F*ck Out. The positioning voice B2B founders and marketing leaders already trust.

    Positioning & DifferentiationGo-to-Market StrategyMarketingBrandingAI Strategy & Leadership
    View profile