Martin Gutmann is a professor, bestselling author and Thinkers50 Radar Class of 2026 honoree who treats AI as a leadership question rather than a technical one.
He is a professor at the Lucerne School of Business and a senior lecturer at ETH Zurich. His research has reached more than 60 million people through the New York Times, Chicago Tribune, Forbes, Inc. and Fast Company, alongside appearances on leading management podcasts.
Martin has a highly engaged C-Suite and senior leader LinkedIn audience. They follow Martin for his thought leadership on Leadership and AI.
His TED Talk, Are We Celebrating the Wrong Leaders?, has passed 2 million views. He is the bestselling author of The Unseen Leader: How History Can Help Us Rethink Leadership, which Adam Grant describes as a provocative challenge to assumptions about aligning people around common goals.
Martin has delivered keynotes for Google, UBS, Swiss Re, Zurich, Fujitsu, Dow, Société Générale, Qualtrics and Qatar Airways. His work is story-driven insight into what it takes for organizations to adopt new technology ahead of competitors rather than behind them, which makes him a fit for brands selling into senior leadership teams weighing those decisions.